The moderating effect of place attachment on the relationship between festival quality and behavioral intentions

被引：72

作者：

Kim, Sally ^{[1
]}

Lee, Yong-Ki ^{[2
]}

Lee, Choong-Ki ^{[3
]}

机构：

[1] Shenandoah Univ, Sch Business, Winchester, VA USA

[2] Sejong Univ, Coll Business Adm, Seoul, South Korea

[3] Kyung Hee Univ, Coll Hotel & Tourism Management, Seoul, South Korea

来源：

ASIA PACIFIC JOURNAL OF TOURISM RESEARCH | 2017年 / 22卷 / 01期

关键词：

Place attachment; festival quality; moderating effect; behavioral intention; festival; EXPERIENCE-USE HISTORY; SERVICE QUALITY; SATISFACTION; TRUST; COMMITMENT; VISITORS; LOYALTY; DIMENSIONALITY; ANTECEDENTS; PERCEPTIONS;

D O I：

10.1080/10941665.2016.1176060

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The main purpose of the study is to examine an impact of festival quality on behavioral intentions and investigate the role of place attachment (PA) as a moderator between festival quality and behavioral intentions. Data were collected from the visitors of the 2013 Seoul Lantern Festival in South Korea. Results show that festival quality has a significant direct impact on behavioral intentions to revisit, spread word of mouth (WOM), and engage in pro-environmental behavior. The study also reveals that PA moderates the effect of festival quality on behavioral intentions, suggesting the differential impact of festival quality based on the level of PA. The study suggests that festival organizers may want to focus on program and esthetics to promote visitors' return and positive WOM. Festival organizers may also want to customize quality management strategies based on visitors' level of PA.

引用

页码：49 / 63

页数：15

共 65 条

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