Determinants of UiTM Students' Revisit Intention to Kopitiam in Penang

被引：6
|
作者：
Yusof, Norhayati Mat [1 ]
Ibrahim, Atiah Atikah [1 ]
Muhammad, Rosmaliza [1 ]
Ismail, Tuan Ahmad Tuan [1 ]
机构：
[1] Univ Teknol MARA UiTM Puncak Alam, Fac Hotel & Tourism Management, Puncak Alam Selangor 42300, Malaysia
来源：
ASEAN-TURKEY ASLI QOL2015: AICQOL2015 | 2016年 / 222卷
关键词：
Determinats; UiTM students; revisit intention; kopitiam; QUALITY; MODEL;
D O I：
10.1016/j.sbspro.2016.05.171
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Kopitiam has been modified and being acceptable to all level of people. Although the kopitiam has own specialties and becomes popular among the teenagers including the college and university students as a social center, the main factors influence students to revisit kopitiam is still unknown. Therefore, this study explores the factors influence students to revisit the establishment. Quantitative approach to using survey was undertaken which involved 150 respondents. Result revealed quality of food found as the main factor that contributes the students' intention revisit kopitiam restaurant as compared to service quality and good ambiance of the foodservice organization. (C) 2016 Published by Elsevier Ltd.
引用
收藏
页码：315 / 323
页数：9
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