Antecedents of Tourists' Loyalty to Xiamen Island: The Role of Destination Perceived Quality, Destination Attachment and Satisfaction

The pursuit of higher destination perceived quality is the core needs of tourist experience. This paper is to examine structural relationships of destination perceived quality, place attachment, tourist satisfaction and loyalty. It verifies the mediating effect of place attachment between the relationship of destination perceived quality, tourist satisfaction and loyalty. Structural equation models (SEM) were used. The results indicates that: (1) the dimensions of the destination perceived quality contain five factors: attractions, hospitality, amenity, entertainment and "Sun, sand and sea"; (2) destination perceived quality has positive and direct effect on tourist satisfaction; (3) destination perceived quality has indirect on tourist loyalty, while place attachment and tourist' satisfaction mediate the relationship of destination perceived quality and tourist satisfaction; (4) place attachment has positive and direct effect on tourist satisfaction and loyalty. The findings offer important implications for tourism theory and practice.