I'll trade you diamonds for toilet paper: Consumer reacting, coping and adapting behaviors in the COVID-19 pandemic

被引：382
作者：
Kirk, Colleen P. [1 ,2 ]
Rifkin, Laura S. [3 ]
机构：
[1] Manhattan Coll, 4513 Manhattan Coll Pkwy, Bronx, NY 10471 USA
[2] New York Inst Technol, 1855 Broadway, New York, NY 10023 USA
[3] Brooklyn Coll, 2900 Bedford Ave, Brooklyn, NY 11210 USA
来源：
JOURNAL OF BUSINESS RESEARCH | 2020年 / 117卷
关键词：
Coronavirus; COVID-19; Pandemic; Hoarding; Social distancing; Do-it-yourself; Digital technology; Consumer behavior; PSYCHOLOGICAL OWNERSHIP; COMMUNICATION; DIMENSIONS; STRATEGIES; EXPERIENCE; RESPONSES; REALITY; MODEL;
D O I：
10.1016/j.jbusres.2020.05.028
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In this research, we document some of the many unusual consumer behavior patterns that came to dominate the early days of the COVID-19 pandemic. We offer insights based on theory to help explain and predict these behaviors and associated outcomes in order to inform future research and marketing practice. Taking an environmentally-imposed constraints point of view, we examine behaviors during each of three phases: reacting (e.g., hoarding and rejecting), coping (e.g. maintaining social connectedness, do-it-yourself behaviors, changing views of brands) and longer-term adapting (e.g. potentially transformative changes in consumption and individual and social identity). We discuss implications for marketing researchers and practice.
引用
收藏
页码：124 / 131
页数：8
相关论文
共 114 条
  • [1] Adomaite L., 2020, DOCTORS ARE UNITING
  • [2] IDENTIFYING GLOBAL AND CULTURE-SPECIFIC DIMENSIONS OF HUMOR IN ADVERTISING - A MULTINATIONAL ANALYSIS
    ALDEN, DL
    HOYER, WD
    LEE, C
    [J]. JOURNAL OF MARKETING, 1993, 57 (02) : 64 - 75
  • [3] Alon T., 2020, THIS TIME ITS DIFFER
  • [4] Amazon, 2020, INTR 1 GROC STOR JUS
  • [5] [Anonymous], 2020, NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STATE NEW YORK TIMES STA
  • [6] Austin P.L., 2020, TIME
  • [7] Bates J., 2020, TIME
  • [8] Baudrillard J., 1983, SIMULATIONS
  • [9] THE NEED TO BELONG - DESIRE FOR INTERPERSONAL ATTACHMENTS AS A FUNDAMENTAL HUMAN-MOTIVATION
    BAUMEISTER, RF
    LEARY, MR
    [J]. PSYCHOLOGICAL BULLETIN, 1995, 117 (03) : 497 - 529
  • [10] Belk R W., 2019, Handbook of Psychology and Economic Behaviour
12345678910