Exploring the Service Quality Assessment and Competition Strategy of Online Shopping Website

被引：0

作者：

Chen, Hsiao-Ming ^{[1
]}

Wu, Chia-Huei ^{[2
]}

Yuan, Yu-Hsi ^{[3
]}

机构：

[1] Natl Taiwan Normal Univ, Dept Ind Educ, Taipei, Taiwan

[2] Minghsin Univ Sci & Technol, Inst Serv Ind & Management, Hsinchu, Taiwan

[3] Yuanpei Univ Med Technol, Dept Business Adm, Hsinchu, Taiwan

来源：

PROCEEDINGS OF THE FIRST INTERNATIONAL CONFERENCE ECONOMIC AND BUSINESS MANAGEMENT 2016 | 2016年 / 16卷

关键词：

online shopping; importance-performance analysis; service quality; competition strategy; MANUFACTURING CORPORATIONS; PERFORMANCE; INDUSTRY;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The online shopping market was highly competitive. It is important to do market segmentation and positioning more accurately, and establish unique competitive strength to avoid commodity or business model be copied easily by competitors. The Importance-Performance Analysis Model was commonly to be implemented for performance assessment and competition strategy analysis. IPA method was employed in this study to investigate the online shopping service quality of case enterprise. Yet, the results and findings were reported to case enterprise for further improvement of their competition strategy accordingly.

引用

页码：373 / 378

页数：6

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