The article refers to the oeuvre of Keith Jenkins and Alun Manslow, whose names are associated with a program of reforming academic historiography that had a significant resonance. The author demonstrates that the ideas of these two authors have become widespread in academic circles and have long been considered potentially revolutionary due to the effective combination of topical theoretical demarches and academic practice that attracts young researchers seeking to move away from the ideologically charged tradition of historical writing. At the same time, the author explains the acceptance of the ideas professed by Jenkins and Munslow in the space of British historical science by a combination of two significant factors: firstly, a significant similarity of a number of postmodemist attitudes regarding discursive strategies and the historian's language in general, with the concepts of the "linguistic turn" and the activities authors such as H. White, and secondly, the political situation in Great Britain at the turn of the millennium, which provided fertile ground for the adoption of the "French theory". Explaining the reasons for the critical reaction to the theoretical and practical activities of Jenkins and Munslow in the last decade, the author puts forward the thesis about the implicit acceptance by British historical science of a number of attitudes introduced by them, which have become part of the theoretical discourse associated with tradition, showing that behind the rejection of those ideas that were propagated these authors, in fact, hides their partial assimilation, which opens up a new perspective in the history of historiography.
