An Empirical Study of Consumers' Perceived Information Overload in E-Commerce Environment

被引：0
|
作者：
Li, Jiangtian [1 ]
Gan, Biqun [1 ]
Xu, Lan [1 ]
机构：
[1] Wuhan Univ, Sch Management & Econ, Wuhan, Peoples R China
来源：
SEVENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III: UNLOCKING THE FULL POTENTIAL OF GLOBAL TECHNOLOGY | 2008年
关键词：
information overload; e-commerce; influencing factors;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Information overload which becomes ever-present in the E-Commerce environment affects consumer's purchasing decision greatly. This research establishes a model from the perspective of consumer perception to illustrate the factors affecting consumer's perception of information overload and offer some advice on the practice of management.
引用
收藏
页码：380 / 390
页数：11
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