共 12 条
An Empirical Study of Consumers' Perceived Information Overload in E-Commerce Environment
被引:0
作者:
Li, Jiangtian
[1
]
Gan, Biqun
[1
]
Xu, Lan
[1
]
机构:
[1] Wuhan Univ, Sch Management & Econ, Wuhan, Peoples R China
来源:
SEVENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III: UNLOCKING THE FULL POTENTIAL OF GLOBAL TECHNOLOGY
|
2008年
关键词:
information overload;
e-commerce;
influencing factors;
D O I:
暂无
中图分类号:
F [经济];
学科分类号:
02 ;
摘要:
Information overload which becomes ever-present in the E-Commerce environment affects consumer's purchasing decision greatly. This research establishes a model from the perspective of consumer perception to illustrate the factors affecting consumer's perception of information overload and offer some advice on the practice of management.
引用
收藏
页码:380 / 390
页数:11
相关论文