An Empirical Study of Consumers' Perceived Information Overload in E-Commerce Environment

被引：0

作者：

Li, Jiangtian ^{[1
]}

Gan, Biqun ^{[1
]}

Xu, Lan ^{[1
]}

机构：

[1] Wuhan Univ, Sch Management & Econ, Wuhan, Peoples R China

来源：

SEVENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III: UNLOCKING THE FULL POTENTIAL OF GLOBAL TECHNOLOGY | 2008年

关键词：

information overload; e-commerce; influencing factors;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Information overload which becomes ever-present in the E-Commerce environment affects consumer's purchasing decision greatly. This research establishes a model from the perspective of consumer perception to illustrate the factors affecting consumer's perception of information overload and offer some advice on the practice of management.

引用

页码：380 / 390

页数：11

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