Sensemaking in the Social Construction of Organization. A Powerful Resource in a Pandemic Context

The paper presents the potential of sensemaking in social construction of organization, especially in times of uncertainty, generated by Covid-19 pandemic. The perspective is based on the social constructionism and explores the implications of sensemaking in organizational context. The paradigm of social constructionism is interested in dialogue and relations between members of organizations in the process of producing meaning in social interactions. In this context, sensemaking provides a significant influence in the process of organizing and leads the members to develop new ideas and discover effective practices, helping them to face the challenges encountered. Finally, the paper suggests the sensemaking as being a useful resource in creating a common map, providing hope, confidence, that may conduct to more effective action for rethinking the activities in situations of safety and trust.