The impact of non-normality and estimation methods in SEM on satisfaction research in marketing

被引：24

作者：

Andreassen, TW ^{[1
]}

Lorentzen, BG ^{[1
]}

Olsson, UH ^{[1
]}

机构：

[1] Norwegian Sch Management, Dept Mkt, N-1301 Sandvika, Norway

来源：

QUALITY & QUANTITY | 2006年 / 40卷 / 01期

关键词：

non-normality; SEM; estimators; survey data; satisfaction studies;

D O I：

10.1007/s11135-005-4510-y

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

This paper discusses consequences of violating the normal distribution assumption imbedded in Structural Equation Modeling (SEM). Based on real data from a large sample customer satisfaction survey we follow the procedures as suggested in leading textbooks. We document consequences of this practice and discuss its impact on decision making in marketing.

引用

页码：39 / 58

页数：20

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