The problem of public service on family planning (KB) conducted by the Technical Implementation Unit (UPTB) in Sungai Limau District is the public does not get enough information about the importance of family planning program. There are still many couples at fertile age do not follow the program. This study aimed to analyze the quality of the Family Planning Program service in Sungai Limau District by using the quality concept there are tangible, reliability, responsiveness, assurance, and empathy. This study uses an explorative method with an inductive approach. The data collection techniques are done by observation, interviews, and documentation. The result showed that District Sungai Limau Technical Implementation Unit (UPTB) still needs an improvement of physical facilities and infrastructure in order to make counseling service for the family planning program is getting better.
