The effects of physique-salient and physique non-salient exercise videos on women's body image, self-presentational concerns, and exercise motivation

This experiment examined the effects of exposure to physique-salient (PS) and physique non-salient (PNS) exercise videos and the moderating influence of perceived physique discrepancies, on body image, self-presentational concerns, and exercise motivation. Eighty inactive women (M age = 26) exercised to a 30 min instructional exercise video. In the PS condition, the video instructor wore revealing attire that emphasized her thin and toned physique. In the PNS condition, she wore attire that concealed her physique. Participants completed pre- and post-exercise measures of body image, social physique anxiety (SPA) and self-presentational efficacy (SPE) and a post-exercise measure of exercise motivation and perceived discrepancies with the instructor's body. No main or moderated effects emerged for video condition. However, greater perceived negative discrepancies were associated with poorer post-exercise body satisfaction and body evaluations, and higher state SPA. There were no effects on SPE or motivation. Results suggest that exercise videos that elicit perceived negative discrepancies can be detrimental to women's body images. (C) 2007 Elsevier Ltd. All tights reserved.