Dynamic View of Product Development Process

Product Development Processes (PDPs) are essential to competitiveness and survival in several industries. The PDP comprised of multifunctional activities each one of them influenced by many internal and external factors that small changes during the process progress can lead to unexpected or even unstable behavior. Hence, the PDPs are highly complex and dynamic processes in nature. Many models such as Concurrent Engineering (CE), simultaneous Engineering (SE) and Integrated Product Development (IPD) are developed by the aim of managing the PDP successfully. There is a gap between the developed models using these traditional approaches and the real dynamic external land internal environment. This paper discusses the dynamic mindset in managing the PDP problem versus the static mindset and their impact on PDP yield.