Adaptive Tactical Pricing in Multi-Agent Supply Chain Markets Using Economic Regimes

被引:13
作者
Hogenboom, Alexander [1 ]
Ketter, Wolfgang [2 ]
van Dalen, Jan [2 ]
Kaymak, Uzay [3 ]
Collins, John [4 ]
Gupta, Alok [5 ]
机构
[1] Erasmus Univ, Inst Econometr, NL-3000 DR Rotterdam, Netherlands
[2] Erasmus Univ, Rotterdam Sch Management, NL-3000 DR Rotterdam, Netherlands
[3] Eindhoven Univ Technol, Ind Engn & Innovat Sci, NL-5600 MB Eindhoven, Netherlands
[4] Univ Minnesota, Comp Sci & Engn, Minneapolis, MN USA
[5] Univ Minnesota, Carlson Sch Management, Minneapolis, MN 55455 USA
关键词
Dynamic Pricing; Economic Regimes; Supply Chain Management; Auctions; Multi-agent systems; UNCERTAINTY; COMPETITION; MANAGEMENT; SIMULATION; NETWORKS; AGENTS; TAC;
D O I
10.1111/deci.12146
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
In today's complex and dynamic supply chain markets, information systems are essential for effective supply chain management. Complex decision making processes on strategic, tactical, and operational levels require substantial timely support in order to contribute to organizations' agility. Consequently, there is a need for sophisticated dynamic product pricing mechanisms that can adapt quickly to changing market conditions and competitors' strategies. We propose a two-layered machine learning approach to compute tactical pricing decisions in real time. The first layer estimates prevailing economic conditionseconomic regimesidentifying and predicting current and future market conditions. In the second layer, we train a neural network for each regime to estimate price distributions in real time using available information. The neural networks compute offer acceptance probabilities from a tactical perspective to meet desired sales quotas. We validate our approach in the trading agent competition for supply chain management. When competing against the world's leading agents, the performance of our system significantly improves compared to using only economic regimes to predict prices. Profits increase significantly even though the prices and sales volume do not change significantly. Instead, tactical pricing results in a more efficient sales strategy by reducing both finished goods and components inventory costs.
引用
收藏
页码:791 / 818
页数:28
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