Retention of talent and motivating them to success is a current concern of any human resources management system that is intended to be performing. This paper looks at how organizations pay attention to employee retention activity in the crisis period. Along with the constant effort that must be made in order to attract the best professionals, managers face the problem of the employee retention, increasingly more exacerbated by the context of the local business environment. In these conditions, our goal is to propose a model for analysis of a retention strategy for Romanian organization, part of a German corporation, which opened factories and working points in Romania, in our cities, with priority to employees, engineers researching and developing software solutions for electronically controlled devices of cars. The assumptions upon the research is based, aims that "healthy motivating" is a strategy developed in time, whose results not appear immediately and "the intervention "for retaining employees in cases of emergency occurs immediately, has no effect in the long term and aims their basic needs. After a short introduction supported by the subject matter in literature, the analysis focuses on a retention model applied in a multinational corporation, also present in Romania. There are described its current characteristics, premises on which this model is outlined and also the results and current challenges of application which can handle changes, if the organization wishes to respond to.