The impact of online user reviews on hotel room sales

被引:820
作者
Ye, Qiang [1 ,2 ]
Law, Rob [1 ]
Gu, Bin [3 ]
机构
[1] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Hong Kong, Hong Kong, Peoples R China
[2] Harbin Inst Technol, Sch Management, Harbin, Peoples R China
[3] Univ Texas Austin, McCombs Sch Business, Austin, TX 78712 USA
基金
中国国家自然科学基金;
关键词
Online reviews; Online sales; Hotel; WORD-OF-MOUTH; TRUST;
D O I
10.1016/j.ijhm.2008.06.011
中图分类号
F [经济];
学科分类号
02 ;
摘要
Despite hospitality and tourism researchers' recent attempts on examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, we conduct a study to empirically investigate the impact of online consumer-generated reviews on hotel room sales. Utilizing data collected from the largest travel website in China, we develop a fixed effect log-linear regression model to assess the influence of online reviews on the number of hotel room bookings. Our results indicate a significant relationship between online consumer reviews and business performance of hotels.(C) 2008 Elsevier Ltd. All rights reserved.
引用
收藏
页码:180 / 182
页数:3
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