Consumers' pro-environmental behavior and the underlying motivations: A comparison between household and hotel settings

被引：243
作者：
Miao, Li [1 ]
Wei, Wei [1 ]
机构：
[1] Purdue Univ, Sch Hospitality & Tourism Management, W Lafayette, IN 47907 USA
来源：
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | 2013年 / 32卷
关键词：
Pro-environmental behavior; Motivations; Sustainability; Green operations; TRAVEL MODE; SOCIAL NORMS; PUBLIC-GOODS; GREEN; DETERMINANTS; REUSE; CONSEQUENCES; CONSERVATION; PERSPECTIVE; CONSUMPTION;
D O I：
10.1016/j.ijhm.2012.04.008
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The present study made a comparison of pro-environmental behavior and the underlying motivations between household and hotel settings. Results of a survey research among 1185 participants showed a behavioral inconsistency between the two settings - participants reported a significantly higher level of pro-environmental behavior in a household setting. Furthermore, the study revealed that while normative motives are the dominant determinant of pro-environmental behavior in a household setting, hedonic motives are the strongest predictor of such behavior in a hotel setting. Theoretical and managerial implications of the inconsistencies in pro-environmental behavior and underlying motivations between the two settings are discussed. (C) 2013 Elsevier Ltd. All rights reserved.
引用
收藏
页码：102 / 112
页数：11
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