The power of colour on content: Associations, evoked by simple and complex pictures

被引：2
作者：
Kuzinas, Arvydas [1 ]
机构：
[1] Mykolas Romeris Univ, Dept Psychol, LT-08303 Vilnius, Lithuania
来源：
3RD WORLD CONFERENCE ON PSYCHOLOGY, COUNSELING AND GUIDANCE, WCPCG-2012 | 2013年 / 84卷
关键词：
colour; associations; content; photos; pictures; images; EMOTION; ATTENTION; SIZE;
D O I：
10.1016/j.sbspro.2013.06.763
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
A study has been conducted in order to evaluate the impact of colour on associations evoked by different types of images. Simple pictures (plain colours) were compared to complex pictures (photos). Results revealed that red and blue colours evoked different associations and this difference remained despite the effects of other image elements. (C) 2013 The Authors. Published by Elsevier Ltd.
引用
收藏
页码：1397 / 1402
页数：6
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