THE IMPACT OF THE ECONOMIC AND FINANCIAL CRISIS ON THE PRODUCT INNOVATION STRATEGY IN SMES-AN EXPLORATORY RESEARCH

被引：0
|
作者：
Boier, R. [1 ]
Rusu, B. [1 ]
机构：
[1] Gh Asachi Tech Univ Iasi, Iasi, Romania
来源：
MANAGEMENT OF TECHNOLOGICAL CHANGES, VOL 2 | 2009年
关键词：
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The impact of the economic and financial crisis on the product innovation strategy is examined in an exploratory research, through a number of case studies conducted in Romanian SMEs, to identify common influencing factors, their nature and effects. The paper aims to examine the relationship between the economic crisis and innovation strategies and also the manner in which the design processes of the new product marketing strategy is influenced by the crisis.
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页码：653 / 656
页数：4
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