Gusts of Change The Consequences of the 1989 Revolutions for the Study of Globalization

Since the 1960s, the concepts of the 'global' and the 'transnational' have challenged the state-centred orientation of several disciplines. By 1989, the 'global' contained sufficient ambiguity and conceptual promise to emerge as a potentially new central concept to replace the conventional notion of modernity. The consequences of the 1989 revolutions for this emerging concept were extensive. As a result of the post-communist 'New World Order', a new vision of a single triumphant political and economic system was put forward. With the 'globalizing of modernity' as a description of the post-1989 reality, 'globalization' became the policy mantra of the Clinton and Blair administrations up until the late 1990s when 'anti-globalization' activists were able to question the salience of this dominant theory of 'globalization'. In scholarly discussion, 'globalization' became a floating signifier to be filled with a variety of disciplinary and political meanings. In the post-9/11 era, this Western-centred 'globalization' has been conceptually linked to cosmopolitanism while it has played a minor role in the multiple modernities agenda. The article concludes with an assessment of the current status of the 'global' in theory and research.