The role of social marketing in leisure and recreation management

被引：41

作者：

Bright, AD ^{[1
]}

机构：

[1] Univ Georgia, Dept Recreat & Leisure Studies, Athens, GA 30602 USA

来源：

关键词：

D O I：

10.1080/00222216.2000.11949878

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：12 / 17

页数：6

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[4]

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Godbey G., 1992, BENEFITS LOCAL RECRE

[6] SOCIAL MARKETING - APPROACH TO PLANNED SOCIAL CHANGE [J].

KOTLER, P ;

ZALTMAN, G .

[7]

Kotler P.Roberto., 1989, SOCIAL MARKETING STR

[8]

MORRIS BAP, 1994, CAN FAM PHYSICIAN, V40, P1126

[9]

O'Sullivan EL., 1998, EXPERIENCE MARKETING

[10]

PIERCE CL, 1997, HUMAN DIMENSIONS WIL, V2, P27