Internet Banking Acceptance in the United Arab Emirates

被引:0
作者
Rusu, Ramona Florentina [1 ]
Shen, Kathy Ning [1 ]
机构
[1] Jumeirah Grp, Dubai, U Arab Emirates
来源
INNOVATION AND KNOWLEDGE MANAGEMENT: A GLOBAL COMPETITIVE ADVANTAGE, VOLS 1-4 | 2011年
关键词
Internet banking; TAM; Middle East; ADOPTION;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
Despite the increasing application of Internet among banks in the UAE, the level of acceptance of Internet banking among consumers and factors influencing consumer acceptance remains understudied. Built upon the widely used Technology Acceptance Model (TAM), this study aims to extend it by accommodating the factors that are relevant to Internet banking acceptance in the UAE, i.e, security, image, convenience and computer self-efficacy. The research model was validated with a survey study involving 183 Internet banking users and the results provided support for the extended TAM model. Both theoretical and practical implications are discussed.
引用
收藏
页码:1221 / 1228
页数:8
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