Diffusion of Innovations: A world tour

被引：14

作者：

Barker, K ^{[1
]}

机构：

[1] Populat Media Ctr, Shelburne, VT 05482 USA

来源：

JOURNAL OF HEALTH COMMUNICATION | 2004年 / 9卷

关键词：

D O I：

10.1080/10810730490271584

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This contribution to the 40th Anniversary celebration of the Diffusion of Innovations Theory discusses three health communication projects which applied the tenets Of Diffusion of Innovation Theory with differing results: 1. Using voodoo practitioners to pave the way for HIV/AIDS education in Haiti. 2. A food-based approach to improving Vitamin A nutrition in Nepal. 3. Diffusion at the horizon of life: The difficulties of communicating reproductive health to youth in Mali. The article illustrates a spectrum of circumstances in which diffusion theory has been applied, in order to show the application of the theory with different populations or target groups, in different sectors, and in different regions of the world.

引用

页码：131 / 137

页数：7