Evolution and Transformation of Innovation in the Global Automotive Industry

被引:16
作者
Townsend, Janell D. [1 ]
Calantone, Roger J. [2 ,3 ]
机构
[1] Oakland Univ, Sch Business Adm, Rochester, MI 48114 USA
[2] Michigan State Univ, E Lansing, MI 48824 USA
[3] Inst Entrepreneurship & Innovat, Lansing, MI USA
关键词
D O I
10.1111/jpim.12075
中图分类号
F [经济];
学科分类号
02 ;
摘要
The automotive industry is an integral component of the global economy and is unique in that it encompasses every aspect of the value chainfrom raw materials to design and development, manufacturing, sales and service, and even disposal. All of these value-creating areas are undergoing significant innovative change as a result of environmental and competitive forces. In this issue, we explore some of the most salient topics related to innovation and product management in the context of the contemporary global automotive industry.
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页码:4 / 7
页数:4
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