Antecedents of buyer opportunistic behavior in outsourcing relationships

被引:33
作者
Bhattacharya, Ananya [1 ]
Singh, Prakash J. [2 ]
Nand, Alka Ashwini [2 ]
机构
[1] Monash Univ, Dept Management, Melbourne, Vic 3145, Australia
[2] Univ Melbourne, Dept Management & Mkt, Melbourne, Vic 3010, Australia
关键词
Opportunistic behavior; Outsourcing; Transaction cost economics; Buyer-supplier relationships; Dyadic data; Dyad-symmetric method; TRANSACTION-COST ECONOMICS; STRATEGIC SUPPLIER SELECTION; ASSET SPECIFICITY; INTERFIRM RELATIONSHIPS; COORDINATION COSTS; UNCERTAINTY; PERFORMANCE; INFORMATION; INVESTMENTS; COOPERATION;
D O I
10.1016/j.ijpe.2015.03.011
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
Parties acting opportunistically are a major concern in many buyer-supplier relationships, especially in strategic outsourcing arrangements. The extant literature has focused mainly on opportunistic behavior of suppliers and the safeguards that buyers need to put in place to protect their interests. Buyers can also act opportunistically; however, this side of the dyadic relationship has not received adequate attention and remains an under researched area. We address this imbalance by establishing the antecedents of buyer opportunism and strategies to manage this. Based on the transaction cost economics theory, we tested a model consisting of three factors that could give rise to buyer opportunism with dyadic data from 51 outsourcing arrangements between firms in Australia. Our results indicate that only one predictor, frequency of exchange, had a significant and positive effect on buyer opportunism. The other two factors, investments made by suppliers and uncertainty, were not significant. These findings show that, in contrast to what has been found previously for suppliers, only one factor gives rise to buyer opportunism. The results suggest that buyers' opportunism can be controlled by the frequency of transactions that takes place. Implications for theory and practice in outsourcing relationships are presented. (C) 2015 Elsevier B.V. All rights reserved.
引用
收藏
页码:258 / 268
页数:11
相关论文
共 90 条
[31]   The influence of task- and location-specific complexity on the control and coordination costs in global outsourcing relationships [J].
Handley, Sean M. ;
Benton, W. C., Jr. .
JOURNAL OF OPERATIONS MANAGEMENT, 2013, 31 (03) :109-128
[32]   The influence of exchange hazards and power on opportunism in outsourcing relationships [J].
Handley, Sean M. ;
Benton, W. C., Jr. .
JOURNAL OF OPERATIONS MANAGEMENT, 2012, 30 (1-2) :55-68
[33]   Buyer opportunism in business-to-business exchange [J].
Hawkins, Timothy G. ;
Pohlen, Terrance L. ;
Prybutok, Victor R. .
INDUSTRIAL MARKETING MANAGEMENT, 2013, 42 (08) :1266-1278
[34]   Antecedents and consequences of opportunism in buyer-supplier relations: Research synthesis and new frontiers [J].
Hawkins, Timothy G. ;
Wittmann, C. Michael ;
Beyerlein, Michael M. .
INDUSTRIAL MARKETING MANAGEMENT, 2008, 37 (08) :895-909
[35]   ALLIANCES IN INDUSTRIAL PURCHASING - THE DETERMINANTS OF JOINT ACTION IN BUYER-SUPPLIER RELATIONSHIPS [J].
HEIDE, JB ;
JOHN, G .
JOURNAL OF MARKETING RESEARCH, 1990, 27 (01) :24-36
[36]   THE ROLE OF DEPENDENCE BALANCING IN SAFEGUARDING TRANSACTION-SPECIFIC ASSETS IN CONVENTIONAL CHANNELS [J].
HEIDE, JB ;
JOHN, G .
JOURNAL OF MARKETING, 1988, 52 (01) :20-35
[37]   Toward a model of strategic outsourcing [J].
Holcomb, Tim R. ;
Hitt, Michael A. .
JOURNAL OF OPERATIONS MANAGEMENT, 2007, 25 (02) :464-481
[38]  
Hussey D., 2003, STRATEG CHANG, V12, P7, DOI DOI 10.1002/jsc.613
[39]   Low-Stakes Opportunism [J].
Jap, Sandy D. ;
Robertson, Diana C. ;
Rindfleisch, Aric ;
Hamilton, Ryan .
JOURNAL OF MARKETING RESEARCH, 2013, 50 (02) :216-227
[40]   Safeguarding interorganizational performance and continuity under ex post opportunism [J].
Jap, SD ;
Anderson, E .
MANAGEMENT SCIENCE, 2003, 49 (12) :1684-1701