Parties acting opportunistically are a major concern in many buyer-supplier relationships, especially in strategic outsourcing arrangements. The extant literature has focused mainly on opportunistic behavior of suppliers and the safeguards that buyers need to put in place to protect their interests. Buyers can also act opportunistically; however, this side of the dyadic relationship has not received adequate attention and remains an under researched area. We address this imbalance by establishing the antecedents of buyer opportunism and strategies to manage this. Based on the transaction cost economics theory, we tested a model consisting of three factors that could give rise to buyer opportunism with dyadic data from 51 outsourcing arrangements between firms in Australia. Our results indicate that only one predictor, frequency of exchange, had a significant and positive effect on buyer opportunism. The other two factors, investments made by suppliers and uncertainty, were not significant. These findings show that, in contrast to what has been found previously for suppliers, only one factor gives rise to buyer opportunism. The results suggest that buyers' opportunism can be controlled by the frequency of transactions that takes place. Implications for theory and practice in outsourcing relationships are presented. (C) 2015 Elsevier B.V. All rights reserved.
机构:
Western Kentucky Univ, Gordon Ford Coll Business, Dept Mkt, Bowling Green, KY 42101 USAWestern Kentucky Univ, Gordon Ford Coll Business, Dept Mkt, Bowling Green, KY 42101 USA
Hawkins, Timothy G.
;
Pohlen, Terrance L.
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Univ N Texas, Coll Business, Denton, TX 76203 USAWestern Kentucky Univ, Gordon Ford Coll Business, Dept Mkt, Bowling Green, KY 42101 USA
Pohlen, Terrance L.
;
Prybutok, Victor R.
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Univ N Texas, Coll Business, Denton, TX 76203 USAWestern Kentucky Univ, Gordon Ford Coll Business, Dept Mkt, Bowling Green, KY 42101 USA
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Univ N Texas, Coll Business Adm, Dept Mkt & Logist, Denton, TX 76203 USAUniv So Mississippi, Coll Business Adm, Dept Management & Mkt, Hattiesburg, MS 39406 USA
Hawkins, Timothy G.
;
Wittmann, C. Michael
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Univ So Mississippi, Coll Business Adm, Dept Management & Mkt, Hattiesburg, MS 39406 USAUniv So Mississippi, Coll Business Adm, Dept Management & Mkt, Hattiesburg, MS 39406 USA
Wittmann, C. Michael
;
Beyerlein, Michael M.
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Univ N Texas, Coll Arts & Sci, Dept Psychol, Denton, TX 76203 USAUniv So Mississippi, Coll Business Adm, Dept Management & Mkt, Hattiesburg, MS 39406 USA
机构:
Texas A&M Univ, Mary Business Sch, Dept Management, College Stn, TX 77843 USATexas A&M Univ, Mary Business Sch, Dept Management, College Stn, TX 77843 USA
Holcomb, Tim R.
;
Hitt, Michael A.
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Texas A&M Univ, Mary Business Sch, Dept Management, College Stn, TX 77843 USATexas A&M Univ, Mary Business Sch, Dept Management, College Stn, TX 77843 USA
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Emory Univ, Goizueta Business Sch, Atlanta, GA 30322 USAEmory Univ, Goizueta Business Sch, Atlanta, GA 30322 USA
Jap, Sandy D.
;
Robertson, Diana C.
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Univ Penn, Wharton Sch, Philadelphia, PA 19104 USAEmory Univ, Goizueta Business Sch, Atlanta, GA 30322 USA
Robertson, Diana C.
;
Rindfleisch, Aric
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Univ Illinois, Coll Business, Dept Business Adm, Urbana, IL 61801 USA
Univ Illinois, Coll Business, Urbana, IL 61801 USA
Korea Univ, Sch Business, Seoul, South KoreaEmory Univ, Goizueta Business Sch, Atlanta, GA 30322 USA
Rindfleisch, Aric
;
Hamilton, Ryan
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Emory Univ, Goizueta Business Sch, Atlanta, GA 30322 USAEmory Univ, Goizueta Business Sch, Atlanta, GA 30322 USA
机构:
Western Kentucky Univ, Gordon Ford Coll Business, Dept Mkt, Bowling Green, KY 42101 USAWestern Kentucky Univ, Gordon Ford Coll Business, Dept Mkt, Bowling Green, KY 42101 USA
Hawkins, Timothy G.
;
Pohlen, Terrance L.
论文数: 0引用数: 0
h-index: 0
机构:
Univ N Texas, Coll Business, Denton, TX 76203 USAWestern Kentucky Univ, Gordon Ford Coll Business, Dept Mkt, Bowling Green, KY 42101 USA
Pohlen, Terrance L.
;
Prybutok, Victor R.
论文数: 0引用数: 0
h-index: 0
机构:
Univ N Texas, Coll Business, Denton, TX 76203 USAWestern Kentucky Univ, Gordon Ford Coll Business, Dept Mkt, Bowling Green, KY 42101 USA
机构:
Univ N Texas, Coll Business Adm, Dept Mkt & Logist, Denton, TX 76203 USAUniv So Mississippi, Coll Business Adm, Dept Management & Mkt, Hattiesburg, MS 39406 USA
Hawkins, Timothy G.
;
Wittmann, C. Michael
论文数: 0引用数: 0
h-index: 0
机构:
Univ So Mississippi, Coll Business Adm, Dept Management & Mkt, Hattiesburg, MS 39406 USAUniv So Mississippi, Coll Business Adm, Dept Management & Mkt, Hattiesburg, MS 39406 USA
Wittmann, C. Michael
;
Beyerlein, Michael M.
论文数: 0引用数: 0
h-index: 0
机构:
Univ N Texas, Coll Arts & Sci, Dept Psychol, Denton, TX 76203 USAUniv So Mississippi, Coll Business Adm, Dept Management & Mkt, Hattiesburg, MS 39406 USA
机构:
Texas A&M Univ, Mary Business Sch, Dept Management, College Stn, TX 77843 USATexas A&M Univ, Mary Business Sch, Dept Management, College Stn, TX 77843 USA
Holcomb, Tim R.
;
Hitt, Michael A.
论文数: 0引用数: 0
h-index: 0
机构:
Texas A&M Univ, Mary Business Sch, Dept Management, College Stn, TX 77843 USATexas A&M Univ, Mary Business Sch, Dept Management, College Stn, TX 77843 USA
机构:
Emory Univ, Goizueta Business Sch, Atlanta, GA 30322 USAEmory Univ, Goizueta Business Sch, Atlanta, GA 30322 USA
Jap, Sandy D.
;
Robertson, Diana C.
论文数: 0引用数: 0
h-index: 0
机构:
Univ Penn, Wharton Sch, Philadelphia, PA 19104 USAEmory Univ, Goizueta Business Sch, Atlanta, GA 30322 USA
Robertson, Diana C.
;
Rindfleisch, Aric
论文数: 0引用数: 0
h-index: 0
机构:
Univ Illinois, Coll Business, Dept Business Adm, Urbana, IL 61801 USA
Univ Illinois, Coll Business, Urbana, IL 61801 USA
Korea Univ, Sch Business, Seoul, South KoreaEmory Univ, Goizueta Business Sch, Atlanta, GA 30322 USA
Rindfleisch, Aric
;
Hamilton, Ryan
论文数: 0引用数: 0
h-index: 0
机构:
Emory Univ, Goizueta Business Sch, Atlanta, GA 30322 USAEmory Univ, Goizueta Business Sch, Atlanta, GA 30322 USA