Engaging for a social licence to operate (SLO)

被引：40

作者：

Hurst, Bree ^{[1
]}

Johnston, Kim A. ^{[1
]}

Lane, Anne B. ^{[1
]}

机构：

[1] QUT Business Sch, Sch Advertising Mkt & Publ Relat, Brisbane, Qld, Australia

来源：

PUBLIC RELATIONS REVIEW | 2020年 / 46卷 / 04期

关键词：

public relations; social licence to operate (SLO); pro-self; pro-social; engagement; PUBLIC-RELATIONS; ORGANIZATIONAL REPUTATION; ENGAGEMENT; COMMUNICATION; PERSPECTIVES; DIALOGUE; ENERGY; ACCEPTANCE; TRUST; RESPONSIBILITY;

D O I：

10.1016/j.pubrev.2020.101931

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Organizations in free and relatively free market economies depend on permission to operate being granted by stakeholders. This often-tacit permission functions as a social licence and reflects an organization's ability to engage with its stakeholders to identify and respond to their demands and expectations. Research suggests the generation of a social licence to operate (SLO) and its reputational benefits depends on the quality of organization-stakeholder relationships, but limited attention to how this occurs has been given in the public relations literature. This paper explores two organizational approaches to building SLO - pro-self and pro-social - and considers the role of public relations and engagement in achieving, maintaining, and repairing SLO.

引用

页数：9

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