Consumer Values as Mediators in Social Network Information Search

被引:11
作者
Kol, Ofrit
Levy, Shalom
Nebenzahl, Israel D.
机构
来源
ADVANCES IN ADVERTISING RESEARCH, VOL 7: BRIDGING THE GAP BETWEEN ADVERTISING ACADEMIA AND PRACTICE | 2017年
关键词
USER ACCEPTANCE; TECHNOLOGY; SITES; COMMUNICATION; TRUST; MODEL; RISK;
D O I
10.1007/978-3-658-15220-8_1
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:3 / 14
页数:12
相关论文
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