SUCCESSFUL COMMUNICATION AND PR MANAGEMENT WITHIN PUBLIC INSTITUTIONS

被引：0
作者：
Irimies, Cosmin [1 ]
机构：
[1] Babes Bolyai Univ Cluj Napoca, Cluj Napoca, Romania
来源：
PROCEEDINGS OF THE COMMUNICATION, CONTEXT, INTERDISCIPLINARITY CONGRESS, VOL 2 | 2012年
关键词：
public relations; communication; strategy; management; crisis; organizational culture;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The article presents a very brief description of what public relations in general and what making public relations in a state institution means. We all agree that besides regulations, beliefs and personal or social values, public institutions are determining for our lives. Unfortunately domestic public institutions lack positive reputation in collective perception and one of the most important reasons is the improper communication. This is why public managers need to know at least basic things about public relations, crisis communication, organizational culture and strategic planning.
引用
收藏
页码：63 / 72
页数：10
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