Cross-Cultural Communicative Competence: A Study on Chinese EFL Learners' Pragmatic Failure

In this paper, we conduct research on the Chinese EFL learners' pragmatic failure from the cross-cultural communicative competence perspective. In contrast to positive transfer of pragmatics, pragmatic negative transfer refers to the learners will be in the native language of a speech act of pragmatic knowledge copied into the target language to express the same speech act, but that from mother tongue migration to the pragmatic knowledge in the target language is different from existing in the target language to understand and express the same speech act of pragmatic knowledge, and the new with knowledge acquisition and the interference effect of cross-cultural communication. Under this general condition, we propose the new perspectives on the countermeasures that will promote the further development of the corresponding theories.