Research on the Development Strategy of OFO Bicycle Based on SWOT Analysis

被引：0
作者：
Wang, Yongli [1 ]
Yang, Lele [1 ]
Zhang, Ying [2 ]
Zhang, Han [3 ]
Li, Zhi [1 ]
Yong, Mingyue [1 ]
机构：
[1] North China Elect Power Univ, Sch Econ & Management, Beijing, Peoples R China
[2] Beijing Jiaotong Univ, Sch Econ & Management, Beijing, Peoples R China
[3] North China Univ Sci & Technol, Sch Architecture Engn, Tangshan, Peoples R China
来源：
2017 4TH INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE AND HUMANITY (ICSSH 2017) | 2017年 / 100卷
关键词：
Sharing economy; SWOT analysis; OFO bicycle; Development strategy;
D O I：
10.5729/aer.2017.100.148
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
On the background of promoting low-carbon life, formulating correct development strategy is of great significance for sharing bicycle enterprises with the rapid development of sharing economy. This paper studies the development strategy of ofo bicycle, combined with its operating status, in which their strengths, weaknesses, opportunities and threats are analyzed specifically through the SWOT analysis method, and puts forward the corresponding countermeasures and suggestions which provide a reference for its healthy development.
引用
收藏
页码：148 / 153
页数：6
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