A review of eye-tracking research in tourism

被引：157

作者：

Scott, Noel ^{[1
]}

Zhang, Rui ^{[1
]}

Le, Dung ^{[1
]}

Moyle, Brent ^{[1
]}

机构：

[1] Griffith Univ, Griffith Inst Tourism, Gold Coast Campus,58 Parklands Dr, Southport, Qld 4222, Australia

来源：

CURRENT ISSUES IN TOURISM | 2019年 / 22卷 / 10期

关键词：

eye-tracking; tourism; attention; marketing; VISUAL-ATTENTION; MOVEMENTS; INFORMATION; EXPERIENCES; PERCEPTION; PICTORIAL; BRAND; GAZE; TEXT; PHOTOGRAPHS;

D O I：

10.1080/13683500.2017.1367367

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study provides a review of eye-tracking as a technique for measurement of attention. The review discusses its theoretical basis, advantages and disadvantages, data collection procedures, analysis methods, and application in tourism and hospitality. Areas for further research in tourism and hospitality are provided based on a systematic review of tourism research using eye-tracking.

引用

页码：1244 / 1261

页数：18

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