INTERNATIONAL PLACE BRANDING YEARBOOK: Managing Reputational Risk

被引：0
作者：
Wilkin-Armbrister, Elsa G. [1 ]
机构：
[1] Maastricht Univ, Dept Mkt & Supply Chain Management, NL-6211 LM Maastricht, Netherlands
来源：
ANNALS OF TOURISM RESEARCH | 2012年 / 39卷 / 03期
关键词：
D O I：
10.1016/j.annals.2012.05.017
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1725 / 1726
页数：2
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[3]  
Gnoth Juergen., 2002, J BRAND MANAG, V9, P262, DOI DOI 10.1057/PALGRAVE.BM.2540077
[4]  
Go F.M., 2011, International Place Branding Yearbook 2011: Managing Reputational Risk
[5]  
Klein N., 2001, No Logo: Taking Aim at the Brand Bullies
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