The Impact of Intellectual Capital on Innovation Activity of Companies

The paper addresses the issue of the strategic management and focuses on the tool called strategic planning as an important factor of competitiveness. Strategic planning is a process in which the analysis of the overall situation and future possibilities leads to the formulation of the intentions, means and objectives of the enterprise and, in some cases, to the overall increase in its competitiveness. To explore this tool, we chose companies operating in the tourism industry in Slovakia. The aim of the paper is to map the current situation of the use of strategic planning in tourism enterprises in order to investigate the context that influences the use of this tool. The aim of the research was to establish hypotheses which would be verified by statistical methods. To investigate the dependencies between the variables we chose the Chi-square test of independence and the method of proportion of the given phenomenon in the population to verify the use of strategic planning in companies. The hypotheses were determined on the basis of the literature research and the research carried out so far by experts in the field. The main finding of our research is the fact that strategic planning is used by less than a quarter of Slovak enterprises operating in tourism. By statistical verification, we found that the ownership structure have significant impact on the use of strategic planning.