Viable Supply Chain Management toward Company Sustainability during COVID-19 Pandemic in Malaysia

Since the pandemic first appeared in early 2020, the manufacturing industry across the globe has experienced a decline. Concerns regarding public health were present at the start of the new decade, and as the pandemic reached its peak in March 2020, manufacturers all over the world were forced to contend with high demand, reduced workforce requirements, subsequent lockdowns, and major disruptions to their supply chains to prevent the global spread of the pandemic. No research has been done on the interaction of these variables because the idea of VSCM is still relatively new, particularly in Malaysia's manufacturing industry. The purpose of this study is to present management researchers with a novel idea for coping with a pandemic situation in today's business environment. Furthermore, the purpose of this research is to determine VSCM practices that contribute to company sustainability so that such future incidents can be controlled and revamped. The report also advocated a VSCM framework to improve supply chain resilience and sustainability. This study's objective is to analyze the relationship between viable supply chain management (VSCM) practices and company sustainability for manufacturing companies in Malaysia during the COVID-19 pandemic. 197 respondents from Malaysian manufacturing companies were surveyed using a quantitative approach. Using PLS-SEM analysis, all surveys are examined. As a result, the direct relationship between VSCM and company sustainability has demonstrated a significant positive effect. The implication of this study is to strengthen the viability and reliability of viable supply chain management and contribute further to the COVID-19 outbreak's impact on company sustainability. Moreover, a successful supply chain model would guarantee that manufacturers are compelled to respond swiftly to safeguard and support their employees and maintain operations that are critical lifelines for consumers and communities.