Influence of Social and Emotional Factors on the Intention to Use Instagram Stories

被引：0

作者：

Cardenas, Luis ^{[1
,2
]}

Fernandez-Robin, Cristobal ^{[1
]}

Yanez, Diego ^{[1
]}

机构：

[1] Univ Tecn Federico Santa Maria, Valparaiso, Chile

[2] Univ Tecn Federico Santa Maria, Dept Ind, Av Espana 1680, Valparaiso 2340000, Chile

来源：

SAGE OPEN | 2023年 / 13卷 / 03期

关键词：

Instagram stories; technology acceptance model; social media; structural equations model; intention to use; THEORETICAL-MODEL; WEB INTERFACE; ACCEPTANCE; MEDIA; IMPACT; USAGE; ANTECEDENTS; MOTIVATIONS; TRUST;

D O I：

10.1177/21582440231195523

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

The objective of this study is to determine the social and emotional factors that influence the Intention to Use Instagram Stories. The proposed model takes as different studies on the acceptance of information technologies a reference to assess a survey applied to 369 people by structural equation modeling. The results of the analysis show that the Cognitive, Affective and Evaluative Social Identity variables did not have a significant relationship with Intention to Use. Conversely, Social Presence and Perceived Enjoyment exhibit significant relationships in the proposed model.

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页数：12

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