Usefulness and barriers of adoption of social media for disability services: an empirical analysis

PurposeThis study aims to examine the factors that influence the adoption of social media to meet the service needs of persons with disabilities. Design/methodology/approachThis study outlines the social media adoption model in disability services by using theories of persons with disabilities' resistance, extreme-ableist expressions and exploit-ecological theories. A questionnaire survey is conducted among citizens who participate in disability-related activities. FindingsThe adoption of social media is influenced by disability norms, administrative and platform support. Emerging trends, such as disability politics and inclusion, are inconsequential. Research limitations/implicationsResults implicate that frequent sharing of disability rights perspectives and awareness initiatives can enhance social media platforms for disability services. Practical implicationsIn regional disability services, the scope of social media is hampered by a lack of reporting capabilities and a paucity of digital content sensitive to disability. Originality/valueThe disability interest group reported less specialised services enabled by social media from developing nations. The current study addresses this research gap.