Agroecological certification system and commercialization channels: eco-innovation, networks and territorial governance

With the objective of discussing the insertion of agroecological products in commercialization channels, this article brings together principles of eco-innovation for the production and certification of products and processes arising from family farming. It presents a new rurality, where networks of farmers are formed and, through social organization, there is the certification of peers and the consequent use of seals, attesting to the quality of the products. In the meantime, agroecology, participatory certification systems, eco-innovation, social innovation, networks, markets and commercialization channels are discussed. Methodologically, it is a qualitative research, with a bibliographic approach. The results point to the growing concern with the insertion of agroecological products in a marketing logic that promotes the flow of products and the aggregation of value, either through the constitution of networks for joint sales, or through the use of new technologies such as applications and/or or websites, which implies, above all, a paradigm shift not only in agroecology that appropriates new technologies, but also on the part of consumers who adhere to a new social behavior.