Guest editorial: Cultivating a broader paradigm to understand family business brands and the branding process

被引：1

作者：

Botero, Isabel ^{[1
]}

Pedeliento, Giuseppe ^{[2
]}

Bettinelli, Cristina ^{[3
]}

Centeno-Velazquez, Edgar ^{[4
]}

机构：

[1] Univ Louisville, Coll Business, Louisville, KY 40292 USA

[2] Univ Bergamo, Dept Management, Bergamo, Italy

[3] Univ Bergamo, Bergamo, Italy

[4] Tecnol Monterrey, EGADE Business Sch, Mexico City, DF, Mexico

来源：

关键词：

FIRMS; IDENTITY; IMAGE;

D O I：

10.1108/JPBM-07-2023-022

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：673 / 680

页数：8