THE IMPACT OF INNOVATIVENESS, ENTREPRENEURIAL, MARKET, AND LEARNING ORIENTATION ON BUSINESS PERFORMANCE

被引：1

作者：

Slogar, Helena ^{[1
]}

Andrijanic, Ivo ^{[1
]}

机构：

[1] Libertas Int Univ Zagreb, Zagreb, Croatia

来源：

EKONOMSKI PREGLED | 2023年 / 74卷 / 01期

关键词：

Innovativeness; entrepreneurial orientation; market orien-tation; learning orientation; business performance; MODERATING ROLE; MEDIATING ROLE; ANTECEDENTS; LINKING; FIRMS; SUGGESTIONS; CAPABILITY; CONSTRUCT; GROWTH; SMES;

D O I：

10.32910/ep.74.1.1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of this research was to establish whether there is a posi-tive impact between entrepreneurial orientation and innovativeness, market orientation and innovativeness, and learning orientation and innovativeness in companies. The research also sought to define the specific elements in the orientations that impact innovativeness and business performance. The data was collected by a survey of a sample of 303 Croatian companies.The results of multiple regression showed that entrepreneurial orientation has a positive impact on innovativeness and business performance. Similarly, this research indicated that market orientation has a positive impact on innova-tiveness and business performance. As proposed in the hypothesis, this study found that learning orientation has a positive impact on innovativeness and business success. After the completion of this research, both practical and theoretical contribution are provided.

引用

页码：3 / 33

页数：31

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