Role of top management green commitment, adaptability culture and green product innovation in boosting organizational green performance in Pakistan

Purpose - Top management and managers must highlight environmental issues and adopt green product innovation (GPI) to implement eco-friendly management in their businesses. This research aims to examine the impact of top management's green commitment and adaptability culture (AC) on organizational green performance (OGP) mediated by GPI. Design/methodology/approach - The study was conducted in the context of the textile industry of Pakistan, where a sample of 232 employees was collected for the data analysis. The study adopted a quantitative approach, and the data collected were analyzed using relevant statistical tools (SPSS 24 and Smart PLS 3.0) to address the research questions. Findings - The present study supported positive relationships of top management green commitment (TMGC) and AC with the OGP, whereas GPI mediated the relationships. Originality/value - Integrating the AC, TMGC, GPI and the organization's green performance is a milestone as it serves as an effort to present a model promoting green management research. The study's findings could be used in the textile sector to foster a green culture by strengthening green AC and GPI by raising environmental concerns within the workforce.