The formation of a joint-stock company's strategy in the stock market

The purpose of the academic paper is to analyze the directions and criteria for elaborating and implementing a joint-stock company's development strategy in the stock market in the context of external and internal changes. The scientific novelty of the research results lies in the in-depth study and solution of issues of modern theories and methodology of projecting the joint-stock company's development strategy and elaboration of a methodological system for managing the development of an enterprise based on the directions of change formation. The practical significance lies in the possibility of developing individual plans of the enterprise for introduction into an integrated enterprise development management system. The scientific article elaborates recommendations for optimizing the investment strategies of a joint-stock company in the stock market on the basis of income, expenditure and corporate approaches, including consideration of risk factors and information uncertainty. The study represents a modern algorithm for creating an investment strategy for enterprises managed by hired managers, investors and founders. Algorithms for constructing key indicators for assessing the strategy implementation result through the enterprise development are elaborated, the use of which can make a significant contribution to the enterprise management system and increase the efficiency of its activities. Methodological recommendations and practical solutions for analyzing the effectiveness of implementing a process-based approach to the process of corporate development have been formulated. The proposed strategy for developing a joint-stock company allows for taking into account the level and direction of changes in the external and internal environment and assessing the results of the strategy implementation with a focus on the relevant consumer group. The academic paper pays particular attention to analyzing the development of the stock market and shaping the behavior of a joint-stock company in accordance with the required changes.