Switching between emotions in the twenty-first century attention economy

The use of naturalistic stimuli in cognitive neuroscience experiments inspires and requires theoretical foundations that bring together different cognitive domains, such as emotion, language, and morality. By zooming in on the digital environments in which we often perceive emotional messages today, and inspired by the Mixed and Ambiguous Emotions and Morality model, we here argue that successfully processing emotional information in the twenty-first century will often have to rely not only on simulation and/or mentalizing, but also on executive control and attention regulation.