Emotional or rational? Effective ESG advertising messages for travel enterprises

被引：4
作者：
Choi, Miju [1 ,4 ]
Choi, Youngjoon [2 ,3 ]
机构：
[1] Leeds Beckett Univ, Sch Events Tourism & Hospitality Management, Leeds, England
[2] Ewha Womans Univ, Coll Sci & Ind Convergence, Dept Int Off Adm, Seoul, South Korea
[3] Ewha Womans Univ, Coll Sci & Ind Convergence, Dept Int Off Adm, Room 424,Shinsegae gwan,52 Ewhayeodae gil, Seoul, South Korea
[4] Gangneung Wonju Natl Univ, Dept Tourism Management, Kangnung, Gangwon do, South Korea
来源：
JOURNAL OF TRAVEL & TOURISM MARKETING | 2024年 / 41卷 / 01期
关键词：
ESG; message appeal; message elaboration; support for ESG management; travel enterprise; REGULATORY FOCUS; DESTINATION; APPEALS; HOTELS; PERSUASION; CONSUMERS; CAMPAIGN; WEBSITES; IMAGERY; FEAR;
D O I：
10.1080/10548408.2023.2269968
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study investigates the effect of ESG advertising messages on consumer support for ESG management in the context of travel enterprises by integrating persuasion theory and regulatory focus theory. This study adopts a mixed-method approach. Study 1 explores how travel enterprises leverage ESG performance effectively in their advertising by conducting in-depth interviews with tourism and hospitality professionals. In Study 2, a 2 (ESG advertising message: emotional vs. rational) x 2 (regulatory focus: prevention vs. promotion) between-subjects experiment is conducted. The findings make several contributions to the literature and also have practical implications.
引用
收藏
页码：68 / 87
页数：20
相关论文
共 81 条
  • [1] Promoting hotel upselling: The effect of message appeal and delivery setting on consumer attitude and purchase intention
    Ahn, Jeongyeon
    Choi, Eun-Kyong
    Joung, Hyun-Woo
    [J]. JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT, 2022, 52 : 295 - 303
  • [2] Assessing the effectiveness of digital game-based learning: Best practices
    All, Anissa
    Castellar, Elena Patricia Nunez
    Van Looy, Jan
    [J]. COMPUTERS & EDUCATION, 2016, 92-93 : 90 - 103
  • [3] Why and How Investors Use ESG Information: Evidence from a Global Survey
    Amel-Zadeh, Amir
    Serafeim, George
    [J]. FINANCIAL ANALYSTS JOURNAL, 2018, 74 (03) : 87 - 103
  • [4] Corporate ESG reporting quantity, quality and performance: Where to now for environmental policy and practice?
    Arvidsson, Susanne
    Dumay, John
    [J]. BUSINESS STRATEGY AND THE ENVIRONMENT, 2022, 31 (03) : 1091 - 1110
  • [5] Death imagery in antipoaching advertising
    Baek, Tae Hyun
    Yoon, Sukki
    [J]. PSYCHOLOGY & MARKETING, 2020, 37 (12) : 1684 - 1695
  • [6] Bharadwaj Neeraj., 2022, Journal of Sustainable Marketing, V3, P41, DOI [10.51300/jsm-2022-50, DOI 10.51300/JSM-2022-50]
  • [7] The Influence of Message Framing on Hotel Guests' Linen-Reuse Intentions
    Blose, Julia E.
    Mack, Rhonda W.
    Pitts, Robert E.
    [J]. CORNELL HOSPITALITY QUARTERLY, 2015, 56 (02) : 145 - 154
  • [8] Business Roundtable, 2019, BUS ROUNDTABLE
  • [9] Mindset matters in purchasing online food deliveries during the pandemic: The application of construal level and regulatory focus theories
    Cai, Ruiying
    Leung, Xi Y.
    [J]. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2020, 91
  • [10] Castro A., 2022, Journal of Financial Transformation, V56, P168
123456789