Environmental Perspective and Strategy Selection for Sustainable Development of China's Sports Industry: An Analysis Based on SWOT-PEST Model

Sustainable development stands as a paramount strategic objective for the Chinese government, along with being a crucial research subject within the realm of China's sports industry. This industry has transformed into a pivotal element and a significant domain in the construction of China's athletic dominance, emerging as a dynamic catalyst for the nation's high-quality economic advancement. Regrettably, the exploration of sustainable development within China's sports industry has not received the requisite attention and profound investigation it deserves. The purpose of the study is to analyze the internal and external development environment of China's sports industry from four aspects with the help of SWOT-PEST model: Political, Economic, Social and Technological, and make an exploratory study on the strategic choices for the sustainable development of China's sports industry, suggesting: Strengthen the leading role of the Chinese government in the sports industry, increase policy support and financial investment; reduce the tax burden of sports enterprises and encourage sports enterprises to expand their scale; innovate sports products and services to promote the development of sports and health industry; Continue to strengthen the intelligent construction of sports infrastructure to improve operational efficiency and sports experience; strengthen international cooperation and exchanges, and learn from the experience and technology of other countries to improve international competitiveness; and utilize the digital economy to promote the development of the sports industry by organizing online tournaments and virtual spectator experiences, and other specific development strategies.