Mediating Role of Cultural Values in the Impact of Ethical Ideologies on Chinese Consumers' Ethical Judgments

被引：3

作者：

Chan, Ricky Y. K. ^{[1
]}

Sharma, Piyush ^{[2
]}

Alqahtani, Abdulaziz ^{[2
,3
]}

Leung, Tak Yan ^{[4
]}

Malik, Ashish ^{[5
]}

机构：

[1] Hong Kong Polytech Univ, Coll Profess & Continuing Educ, Kowloon, Hung Hom Bay, Hong Kong, Peoples R China

[2] Curtin Univ, Fac Business & Law, Sch Management & Mkt, Bentley, WA 6102, Australia

[3] Jazan Univ, Business Adm Coll, Dept Mkt & E Commerce, Jazan, Saudi Arabia

[4] Univ Sunshine Coast, Sch Business & Creat Ind, Petrie, Qld 4502, Australia

[5] Queens Univ, Queens Business Sch, 185 Stranmillis Rd, Belfast BT9 5EE, North Ireland

来源：

JOURNAL OF BUSINESS ETHICS | 2024年 / 191卷 / 04期

关键词：

Consumer ethics; Cultural values; Ethical ideology; DECISION-MAKING; MORAL PHILOSOPHIES; MODERATING ROLE; BUSINESS; DIMENSIONS; BELIEFS; RELIGIOSITY; PERCEPTIONS; SPIRITUALITY; COLLECTIVISM;

D O I：

10.1007/s10551-024-05669-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper develops and tests a new conceptual model incorporating the indirect impact of two ethical ideologies (idealism and relativism) on Chinese consumers' ethical judgments under four ethically problematic consumption situations (active benefit, passive benefit, deceptive practice, and no/indirect harm) through two cultural values (integration and moral discipline). Data from a large-scale online consumer survey in five major Chinese cities (N = 1046) support most hypotheses. The findings are consistent with the postulated global impact of ethical ideology on forming an individual's beliefs and values and highlight the importance of a thorough understanding of the significant determinants of consumer ethics to promote ethically responsible consumption behaviors. This study also uses an emic approach to conceptualize and measure Chinese cultural values by using cultural constructs and measures that are designed explicitly in the Chinese context.

引用

页码：865 / 884

页数：20