Stakeholders' perception of mandatory CSR in the Indian hotel industry: scale development and validation

被引:5
作者
Aparna, K. [1 ]
Amilan, S. [1 ]
Raj, L. Vimal [1 ]
机构
[1] Pondicherry Univ, Sch Management, Dept Commerce Karaikal Campus, Kalapet, Pondicherry, India
关键词
Scale development; Mandatory CSR; Hotel industry; Stakeholders; India; CORPORATE SOCIAL-RESPONSIBILITY; MEDIATING ROLE; ORGANIZATIONAL TRUST; EMPLOYEE ENGAGEMENT; CUSTOMER LOYALTY; INITIATIVES; CITIZENSHIP; PERFORMANCE; CONSUMERS; RESPONSES;
D O I
10.1108/SRJ-08-2022-0329
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
PurposeThis study aims to develop and validate a scale to measure stakeholders' perception of mandatory corporate social responsibility (CSR) activities in the hotel industry in India. Design/methodology/approachCSR items were generated based on a qualitative approach. The underlying factorial structure of the scale is determined using exploratory factor analysis. The measurement model is verified through confirmatory factor analysis with validity checks. Additionally, the nomological and predictive validity of the proposed scale is confirmed through correlation and regression analysis. FindingsThis study proposed a three-dimensional 17-item scale comprising the environment, social and cultural domains to measure stakeholders' perception of mandatory CSR in the Indian hotel industry. Research limitations/implicationsThis study adds to the literature by providing a comprehensive approach incorporating CSR activities specified by law on CSR measurement. Validated CSR scales are recommended for future studies to measure CSR in India. This study may also serve as a blueprint for other countries to develop context-specific CSR measurement approaches. Originality/valueTo the best of the authors' knowledge, this is the first scale development study on mandatory CSR in India. The inclusion of CSR activities prescribed by law on the standardized CSR scale development is a novel outlook.
引用
收藏
页码:128 / 147
页数:20
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