A bibliometric and content analysis of marketing-finance interface research from 1986-2021

被引：2
|
作者：
Liao, Qijia [1 ]
Yang, Le [2 ]
Lim, Edward Junhao [3 ,4 ]
机构：
[1] Univ Liverpool, Management Sch, Liverpool, England
[2] Univ Oregon, Knight Lib, Eugene, OR USA
[3] Univ Connecticut, UConn Lib, Storrs, CT USA
[4] UConn Lib, Unit 1005, 369 Fairfield Way, Storrs, CT 06269 USA
来源：
JOURNAL OF BUSINESS & FINANCE LIBRARIANSHIP | 2023年 / 28卷 / 04期
关键词：
Bibliometrics; content analysis; marketing-finance interface; RESEARCH-AND-DEVELOPMENT; USER-GENERATED CONTENT; CUSTOMER SATISFACTION; SHAREHOLDER VALUE; FIRM VALUE; SOCIAL MEDIA; WALL-STREET; PERFORMANCE; METRICS; CRISIS;
D O I：
10.1080/08963568.2023.2263984
中图分类号：
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号：
1205 ; 120501 ;
摘要：
This article applies bibliometric analysis and content analysis in Marketing-Finance interface research. In the bibliometric analysis, the authors applied performance analysis and science mapping to analyze the research themes and the thematical evolvement between 1986 and 2021. In the content analysis, the authors analyze articles published between 2017 and 2021 to reveal new topics, new methods, and potential gaps for future research.
引用
收藏
页码：278 / 301
页数：24
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