Towards becoming a service-dominant enterprise: an actor engagement perspective

被引：10
作者：
Chou, Hsin-Hui [1 ]
Huang, Chao-Chin [2 ]
Tu, Pei-Yun [1 ]
机构：
[1] Natl Cheng Kung Univ NCKU, Dept Business Adm, 1 Univ Rd, Tainan 701, Taiwan
[2] Natl Pingtung Univ Sci & Technol NPUST, Coll Management, Dept Agribusiness Management, 1 Shuefu Rd, Pingtung 912301, Taiwan
来源：
SERVICE BUSINESS | 2023年 / 17卷 / 02期
关键词：
Service-dominant logic (SDL); Resource integration; Actor engagement; Non-human; Value co-creation; Case study; TO-MACHINE COMMUNICATIONS; VALUE CO-CREATION; LOGIC; INNOVATION; GOODS; MICROFOUNDATIONS; TECHNOLOGY; STRATEGY; DESIGN;
D O I：
10.1007/s11628-023-00532-0
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Service-dominant logic (SDL) has become an important thinking, in which service fuels growth of the firm. However, existing evidence offers little explanation of how service emerges as dominant logic. This paper investigates how a firm evolves to become an SDL enterprise. Drawing on theoretical notions of SDL and actor engagement, a case study of Homekoo is performed. The findings show that "service mindset" is the key that drives a firm to embrace SDL, and that technology can act as a "boundary spanner" to coordinate value co-creation practices across different levels, which enhances existing knowledge of actor-to-actor (A2A) interaction.
引用
收藏
页码：607 / 632
页数：26
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