PUBLIC GOVERNANCE AT THE LOCAL LEVEL IN THE CONTEXT OF DIGITAL TRANSFORMATION

The relevance of the research is determined by the need to comprehend the interaction between public governance and local self -governance at the local level, especially in the context of modern challenges and technological innovations. Consideration and analysis of theoretical concepts of management can help improve the efficiency and transparency of governance processes, which is crucial for the sustainable development of society. The purpose of the research is to theoretically analyze the interaction of public governance and local governance at the local level in the conditions of digital transformation. The study of key aspects of this interaction is aimed at identifying challenges and opportunities arising in the context of digital technologies in public governance. The research also aims to analyze practical cases of digital innovations at the local level in order to determine their impact on the quality of services and management processes. The research results will help identify strategies for the successful implementation of digital tools in local governance and their contribution to the sustainable development of society. The obtained research results: based on the research findings, it can be determined that public governance at the local level is a complex process that can be considered from different approaches and perspectives. The importance of this interaction becomes especially relevant in the context of digitalization. Practical significance: the academic paper can be used for the development and improvement of the local government management system in the current conditions. Comprehension of the various aspects of this process makes it possible to develop effective strategies for implementing and using digital technologies to improve the quality of public services, interact with the community, and optimize management processes. Conclusion: the research emphasizes the importance of adapting management systems to the challenges of the digital age and the need to search for optimal solutions. Such an approach is fundamental in establishing an effective, transparent, and open system of local governance aimed at meeting citizens' needs in a digital society.